Performance Based Marketing is a package of services that provides best business practices for building an information technology firm in the federal marketplace. PBM provides both business management and professional marketing support exclusively for Veteran Owned and Disabled Veteran Owned Small Business.

PBM was formed to support Veteran Owned Business owners, project management, and technical staff to capture new business and expand the existing business base. Paul Hoffman, President and CEO of PBM worked with small business in the federal marketplace for the last 20 years. During this period, he witnessed the inadequate marketing and development practices in the small business community. Paul has decided to help Veteran Owned Business in the federal IT marketplace accelerate their revenue growth by not having to make the mistakes typically made by small businesses.

PBM will help you do two things. One, learn how to farm to grow you business. This is the most important service PBM can offer your firm. Farming is where you "should" receive 80% of your revenue expansion. Farming has a side benefit. It is also the basis for team building and employee satisfaction. Second, you will learn how to hunt both effectively and efficiently. Hunting is the art of landing new business. The foundation for successful hunting is a successful farming operation.